UNICAPI — Chaplaincy Course Portal
Client:
UNICAPI
Category:
Distance education
Date:
2026
Location:
Brazil (online)
UNICAPI — Chaplaincy Course Portal
UNICAPI is a Christian chaplaincy distance-learning school (EAD) with more than a decade of experience, offering courses such as Christian Chaplaincy and Justice of the Peace Training, with a one-time payment and lifetime access.
For a promotional campaign, the Multiplicai page was created: a landing page with the kit of 5 international certifications, an offer countdown and messages for three audiences, pastors and churches, gift of faith, and ministries and NGOs.
The page explains the international certificate, shows what a chaplain needs to serve and takes the visitor to support on WhatsApp.
Sisu4 also analyzes the client's Facebook and Instagram ads, which lead to WhatsApp, and uses the results to adjust the messaging.
Project highlights
What the project brings together.
- Multiplicai landing page with the kit of 5 certifications
- Offer countdown
- Messages for pastors and churches, gift of faith, and ministries and NGOs
- Explanation of the international certificate
- WhatsApp calls to action
- Facebook and Instagram ads leading to WhatsApp
- Campaign results analysis
- Student support by WhatsApp and e-mail
